Press

Branding Korea cool; The incredibly successful strategy that Seoul is using to hook the world on its SUVs and smartphones

When Snoop Dogg flew to Seoul in January to film a music video with pop star Psy of "Gangnam Style" fame, he didn't seem to realize just what South Koreans are willing to do to create a global phenomenon.

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The Japanese market decoded, at last

The Japanese market decoded, at last James Hollow It's long been one of the marketing industry's most enduring mysteries. Despite the major global agency network's massive success across Asia and beyond, why do Japanese ad agencies still hold on to such an incredibly dominant position in their home market?

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Lowe Profero wins the Grand Prix at the Brand Republic Digital Awards

The sell-out event was hosted by Green Wing's Stephen Mangan and included entertainment by drummer and percussionist Fish, as well as a Vine Booth that recorded some of the night's most memorable moments.

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Lowe Profero wins the Grand Prix at the Brand Republic Digital Awards

The sell-out event was hosted by Green Wing's Stephen Mangan and included entertainment by drummer and percussionist Fish, as well as a Vine Booth that recorded some of the night's most memorable moments.

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Lowe Profero shifts staff to Singapore to bolster Southeast Asia operation

Digital agency Lowe Profero has moved senior art director Andrew Bouchie from New York to Singapore to a role as Southeast Asia creative director. The agency has also moved Abhishek Goyal from Sydney to Singapore to a role as head of platform development.

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Lowe Profero shifts staff to Singapore to bolster Southeast Asia operation

Digital agency Lowe Profero has moved senior art director Andrew Bouchie from New York to Singapore to a role as Southeast Asia creative director. The agency has also moved Abhishek Goyal from Sydney to Singapore to a role as head of platform development.

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Lowe Profero appoint Ed McElvain to APAC media strategy director

Lowe Profero, the global digital network of Lowe and Partners, today announced the appointment of digital media specialist Ed McElvain to the newly created position of Media Strategy Director for the Asia-Pacific Region.

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How China's Taxi App Market Stole Google and Facebook's Thunder

There is a phase Westerners often use in Asia: "Same same but different."

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How China's Taxi App Market Stole Google and Facebook's Thunder

There is a phase Westerners often use in Asia: "Same same but different."

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Can LinkedIn conquer China when so many others have failed?

In the race for internet supremacy, LinkedIn has traditionally been the tortoise rather than the hare, a textbook MBA case study on staying focused.

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