Data & Analytics

Intelligence-led budget optimisation supported by best-in-class tools

As a full-service digital agency, MullenLowe Profero's data and analytics services focus on optimisation of the entire customer journey - from paid and organic search visibility analytics through to web and social analytics.  Accountability and optimisation is at the core of our offering, using data-driven insight to influence practically every decision we make. Our analysts work alongside our planning teams to make sense of big data in ways that are meaningful to brands and marketing challenges.  Our services cover the following areas and are supported by a suite of bespoke, cutting-edge tools:

Customer journey optimisation driven by true.impact, MullenLowe Profero's bespoke algorithmic attribution modelling solution and cost-effective antidote to the flawed 'last click' model.  

Automated dashboards via MullenLowe Profero Signal which provides brands with timely and valuable performance information across all marketing (and non-marketing) channels.  

Web analytics.  From tracking set-up through to full site analysis, our vendor-accredited team helps clients optimise their 'owned' content to drive maximum value from the investment.

Social analytics.  Using cutting-edge listening and analysis software we are able to provide detailed insight and recommendations on the discussions that are shaping the reputations of today's brands.

Marketing mix modelling.  Understand the contribution and ROI of all online and offline marketing channels, and use this information to more intelligently allocate budgets.

Ad-hoc analytics.  From measuring the actual impact of a banner impression on sales through to understanding the synergy between paid and organic search, we create bespoke analytics solutions to answer specific marketing challenges posed by our clients.