Skype Japan Movie Banner

Skype Japan Movie Banner

The challenge

Drive home the emotional benefits of video calling when using Skype

The idea

Skype and you: the freedom of conversations when using Skype

How we did it

We chose to show people the full range of benefits of Skype through YouTube - the perfect medium - rather than simply tell people through traditional but limited banner advertising.

MullenLowe Profero Tokyo created two videos. One using traditional Japanese comic story-telling (Rakugo); and another showing an aunt singing happy birthday to her young nephew and niece.